💎 About US

Welcome to SoWhat?? Jewellery – proudly located in Calgary, where a passion for fine jewellery meets over 15 years of craftsmanship rooted in the heart of Egypt.

Our journey began in the vibrant bazaars of Luxor and Hurghada, where jewellery is more than just adornment — it’s a celebration of culture, heritage, and identity. This rich tradition has been passed down through generations in our family, inspiring us to bring the essence of Egyptian artistry to Canada.

✨ A Family Legacy, Redefined

Today, as a family-owned and locally operated business, we are proud to share our legacy with you. Our collections blend timeless elegance with modern design, handcrafted with care using only the highest-quality materials. Each piece reflects our commitment to detail, beauty, and quality — values that have defined our work for more than a decade.

💫 Our Philosophy

At SoWhat?? Jewellery, we believe that jewellery should be as unique as the person wearing it. That’s why we offer a personalized experience, helping you find or create pieces that truly resonate with your story and style.

We invite you to explore our collections and discover the beauty of jewellery that transcends borders, crafted with love, tradition, and an unwavering dedication to excellence.

📞 Contact Us

For all general or customer service inquiries:
📧 Email: info@sowhatjewellery.com
📞 Phone: 204-218-1525